badge of honour
MASieraad cherishes the word sieraad (jewel) as a badge of honour, because of the relevance of jewellery for contemporary design in a broad sense.

The dominance of screens and keyboards makes people long for more physical and tangible experiences.

Jewellery designers relate to all physical, mental and socials aspects of human beings.

Through its small scale, concentration and intimacy in connection with people, jewellery has the power of deepening, which is also essential for artists and designers of another signature.

learning model
MASieraad recognizes the making of jewellery as a way of thinking and questioning, and in that sense as innovative and applicable in other disciplines.

small scale
MASieraad is based on the idea that jewellery can only be fully appreciated as a learning model in a small-scale setting or through individual adoption.

MASieraad finds reflection through theory, such as Art and Jewellery History, Material Culture Studies, Philosophy, Phenomenology, and Semiotics, as an essential part of education.

MASieraad is an international community that makes new connections and promotes the exchange of ideas through its education programs and (on and offline) discussions.

MASieraad offers a curriculum, scout teachers, and also provides coaching and supervision.

MASieraad invites other disciplines to participate and encourage contacts between educational institutions and other institutions.